Description
- Publisher : Pearson Education; Sixteenth edition (1 April 2022); Pearson Education,15th Floor World Trade Tower, C01, Sector 16, Noida, Uttar Pradesh 201301
- Language : English
- Paperback : 632 pages
- ISBN-10 : 9356062668
- ISBN-13 : 9789356062665
- Item Weight : 1 kg 20 g
- Dimensions : 20.3 x 25.4 x 4.7 cm
- Importer : Pearson Education
- Packer : Pearson Education
- Generic Name : TextBook
- Best Sellers Rank: #9,347 in Books (See Top 100 in Books)
- #13 in Marketing (Books)
- #41 in Management
- #415 in Analysis & Strategy
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